Oct 2011: ASL BiSL speaking tour in Europe and SE Asia

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In order to support members of the ASL BiSL Foundation and to engage with other professional organizations, Mark Smalley travelled in October to London, Helsinki, Bangkok, Hong Kong, Singapore and Kuala Lumpur.

Programme
1. Presentation at the Agile Business Conference in London, with 170 attendees. Feedback: “superb and entertaining presentation”.
2. Keynote at the itSMF Finland annual conference, with 350 attendees. Participants tweeted before, during and after the keynote. Feedback: “Your presentation was great, very inspiring! People loved it.” & “Early morning presentation was a bliss!” Will co-author a paper about Business Information Management with Aale Roos, a distinguished ITSM professional.
3. Meeting with itSMF Thailand council members, international guests and speakers and also attended annual conference in Bangkok with150 attendees. Also engaged with the Chairman of SIPA, the public Software Industry Promotion Agency, discussing how Thailand plans to position itself in SE Asia.
4. Visit to Foundation member Capgemini in Hong Kong, discussing current challenges in the area of IT Governance with various Capgemini employees.
5. Meeting with itSMF Hong Kong council members, discussing use of cloud computing and mobile computing; different kinds of ITSM for different kinds of IT; IT having to break out of its cocoon and engage more with the business.
6. Meeting with management of the Enterprise Testing department at Cathay Pacific in Hong, discussing various topics in the areas of IT Governance and Application Lifecycle Management.
7. Presentation and workshop for itSMF Singapore, addressing trends in IT Service Management, ASL and BiSL.
8. Presentation and workshop for Foundation member Quint and APMG in Kuala Lumpur, covering IT management, particularly from a business perspective.

Topics
Mark spoke in general on Business Information Management and Application Management, sketching the current and possible future challenges and referring to our ASL and BiSL frameworks and best practices. There were some recurring themes that resonated with his audiences:
• Moving up the ‘IT Food Chain’ towards the business, generating more value and keeping out of the commoditization trap
• Achieving a better relationship with the business
• Difficulties that user organizations have in dealing with IT
• Maturity and acceptability of cloud computing to ‘real life’ information systems
• Using BiSL to help the business develop capabilities to take on their own responsibilities with respect to IT
• Using ASL as an add-on to ITIL in order to address specific application maintenance and application management topics

Further Information
General information about ASL and BiSL is available on this website with the option of a free subscription to our Newsletter.
For specific enquiries about the Speaking Tour, please contact Mark directly at mark.smalley@aslbislfoundation.org.

Photo Impression
From top-left to bottom-right (Mark with):
London: Mary Henson (Chief Executive DSDM Consortium);
Helsinki: Jukka Rautakallio (Chair itSMF Finland); Aale Roos (Director Pohjoisviitta Oy), George Spalding (Executive VP Pink Elephant); Riitta Raesma (Founding Partner Sopima)
Bangkok: itSMF council members, international guests and speakers (top left Sawat Laicharoensup itSMF Chair itSMF Thailand); Suprachai Tangwongsan (Chairman of the Executive Board, SIPA)
Hong Kong: itSMF council members (Juliana Li, Philip Wong, Derek Fu, Simon Ko); Cathay Pacific Enterprise Testing (Chris Tranter, Lead; Steve Rowbottom, Manager)
Singapore: itSMF workshop, Peter Edwards, President itSMF Singapore
Kuala Lumpur: Jean Yong, Director of Education Quint, Mun Kit Choong, Country Manager APMG; Quint/APMG workshop participants

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